Common Misconceptions About Promoting and Boosting Facebook Pages
In a previous post, I discussed in detail the promotion and boosting of Facebook pages. However, many questions still arise. Let's address some of these questions today.
Should I Promote or Boost My New Facebook Page?
If you are using Facebook for business, especially as an F-commerce entrepreneur, you must understand the difference between promotion and boosting.
Facebook Page Promotion: This is done to gain likes on your page.
Facebook Post Boosting: This is done to bring a specific content piece to everyone's attention. It can be done in two ways:
1. Engagement: To increase post engagement where everyone can see, like, and comment.
2. Sell Message Generation: Here, everyone who sees the boosted content and image will be prompted to message you.
Will I Get Likes if I Promote My Page?
Yes, you will get likes, but it depends on how you promote your page. The effectiveness of your promotion strategy will determine the number of likes you receive.
Will I Get Likes from Both Men and Women or Just One Gender?
You can choose how you want to get likes – only male, only female, or both male and female. The more specific your limitation, the fewer likes you will receive. For example, a well-decorated page might get 1000-1200 target likes for $10 from both genders. The same page might get 500-700 likes if you target only males or females.
Will Boosting My Post Increase Sales?
No one can guarantee sales; they can only guarantee messages. It depends on your content, product quality, and photography. Boosting will make your post visible to everyone, and if the audience likes your product, they will message you. Whether you generate sales depends on your conversation with potential customers.
Will Boosting or Promoting Harm My Page?
Not at all. Facebook's biggest revenue comes from advertisements. If you properly boost and promote, there is no risk of harm. If your page faces restrictions or boosting is unavailable, it means you have violated Facebook’s policies. It could be due to multiple ad rejections or trying to run branded products under your name. Some dishonest businesses also use thresholds to boost and promote, which Facebook can detect and penalize your page.
Conclusion
In conclusion, Facebook advertising is essential for gaining customers. Properly targeting the right audience for your service is crucial to avoid losing your precious page.
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